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Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market - Rajesh Sharma, 2020
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Zara and Louis Vuitton: Leading the Way in Luxury and Retail Industry Best Practices | RIS News
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DO SOCIAL MEDIA MARKETING ACTIVITIES ENHANCE CUSTOMER EQUITY? A case study of fast-fashion brand Zara Eeva Ilona Koivulehto Inte
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Impact of Co-branding and Brand Personality on Brand Equity: by Zara Aqeel on Prezi Next